privacy policy
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
The processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.
Your data may be transferred to third countries outside the European Union for which an adequacy decision has been made by the EU Commission.
Contact
responsible person
Please contact us if you wish. The person responsible for data processing is: Mario Wolf, Eichgrabenstrasse,, 56, 63628 Bad Soden-Salmünster Germany, 015758527335, info@homedefense-ammo.de
customer's initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact is for the implementation of pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.
If the contact is for the implementation of pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 (1) (b) GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR, for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
customer account orders
customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Your data may be transferred to third countries outside the European Union for which an adequacy decision has been made by the EU Commission.
reviews Advertising
We use the evaluation tool “shopauskunft.de” from Händlerbund Management AG (Kohlgartenstraße 11 – 13, 04315 Leipzig; “Shopauskunft”) for our website.
After placing your order, we would like to ask you to rate and comment on your purchase. For this purpose, we will contact you by email, using the technical system "Legally Secure Rating Request (RBA)". We process the data relating to your order (order number/invoice number, purchase value and shipping costs) as well as your email address. We may also use this data to verify your review.
You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection when using Shopauskunft can be found at:
https://www.shopauskunft.de/datenschutz.
Use of the email address for sending newsletters
We use your email address, regardless of the contract processing, exclusively for our own advertising purposes to send newsletters, provided that you have expressly consented to this. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.
Using Klaviyo
We use the service of Klaviyo Inc. (125 Summer St Floor 7, Boston, MA 02111, USA; “Klaviyo”) to send the newsletter as part of order processing.
We pass on the information you provide when registering for the newsletter (email address, first and last name if applicable) to Klaviyo. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
In order to evaluate newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device, and the time. Usage profiles can be created from this data under a pseudonym. The data collected is not used to identify you personally. The data collected is only used for statistical evaluation to improve newsletter campaigns.
Your data is usually transferred to Klaviyo servers in the USA and stored there. For the USA, there is an adequacy decision from the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Klaviyo has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in a targeted, promotionally effective and user-friendly newsletter system. You have the right to object to the processing of personal data concerning you at any time for reasons related to your particular situation.
For more information about privacy at Klaviyo, please visit https://www.klaviyo.com/legal/privacy-notice as well as under https://www.klaviyo.com/legal/data-processing-agreement.
Use of the mobile phone number for sending SMS advertising
Regardless of the contract processing, we use your mobile phone number exclusively for our own advertising purposes to send SMS advertising, provided that you have expressly consented to this.
The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your mobile phone number will then be removed from the distribution list.
Your mobile phone number will be passed on to a service provider for SMS sending as part of order processing.
cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.
Microsoft Edge: https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge-lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Use of Complianz GDPR Cookie Consent
We use the Complianz GDPR Cookie Consent plugin from Complianz BV (Atoomweg 6B 9743 AK Groningen, Netherlands; "Complianz") on our website.
The plug-in enables you to give consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consents already given. The data processing serves the purpose of obtaining and documenting the necessary consents to data processing and thus complying with legal obligations. Cookies can be used for this purpose. The following information, among others, can be collected and sent to Complianz: clearly identifiable ID, consent status. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on data protection at Complianz can be found at: https://complianz.io/legal/privacy-statement/?cmplz_region_redirect=true®ion=eu
Analysis Advertising Tracking
Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services related to website activity and internet usage.
The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser and device you use, pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. Google may link your information with other information, such as your search history, your personal accounts, your usage data from other devices, and any other information Google has about you.
In the event of transmission to the Internet, Google will shorten the IP address within member states of the European Union or in other states party to the Agreement on the European Economic Area.
Your personal data will be processed with your consent on the basis of Art. 6 (1) (a) GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of your consent until the revocation.
We use the advanced implementation of consent mode (Advanced Consent Mode). Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings can contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles. Both Google and US government authorities have access to your data.
For more information on terms of use and privacy policy, please visit https://policies.google.com/technologies/partner-sites and under https://policies.google.com/privacy?hl=de&gl=de.
Use of Hotjar
We use the analysis tool of Hotjar Ltd. (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julians STJ1000, Malta; “Hotjar”) on our website.
The data processing serves the purpose of needs-based design, optimization and analysis of our website.
The tool records the movements of visitors on the website at random. This creates a log of mouse movements, scrolling behavior, time spent and clicks on the website (so-called heat map).
For this purpose, Hotjar uses cookies, among other things. The following information may be collected: IP address (in anonymized form), information about the device you are using (screen size, device, unique device identifier), information about the browser you are using, location data (country only), preferred language for displaying the website, operating system used. Detailed information about the cookies used, their function and the storage period can be found here: https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies.
User profiles are created from this data under a pseudonym. The data is not used to personally identify the visitor to the website and is not merged with personal data of the bearer of the pseudonym. Hotjar is contractually prohibited from selling the collected data to other third parties.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Hotjar is not certified according to the TADPF. The data transfer takes place on the basis of appropriate protective measures, among other things. Hotjar will provide you with further information on the measures taken on request.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection when using Hotjar can be found here: https://www.hotjar.com/legal/policies/privacy#enduserenglish.
Using WooCommerce Order Attribution Tracking
We use the statistics and analysis function “Order Attribution Tracking” from WooCommerce Ireland Ltd. (Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86; “WooCommerce”) on our website. WooCommerce is an affiliated company of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110) and WooCommerce Inc. (60 29th Street #343, San Francisco, CA 94110).
The data processing serves the purpose of analyzing orders in this online shop. To do this, we process data that provides us with information about which marketing channel you used to access our online shop. With the help of this data, we can optimize our marketing measures and use them more specifically to acquire new customers. The following data is collected and processed, among others: IP address; browser type; date and time of the page view; referrer URL (website you used to access our online shop); entry page (first subpage of our online shop that you accessed); device type (desktop, tablet or mobile device); the number of subpages of our online shop that you accessed before placing the final order. However, this data is only saved when you place an order. Your data is not analyzed across multiple sessions. This function uses cookies.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
General information on data protection at WooCommerce can be found at https://automattic.com/privacy/. Specific information on the “Order Attribution Tracking” analysis function as well as information on the data processed in this context and the cookies used can be found at https://woo.com/document/order-attribution-tracking/.
You can deactivate the “Custom Audiences” remarketing function here. For more information about the collection and use of data by Meta, your rights in this regard and options for protecting your privacy, please see Meta’s privacy policy at https://www.facebook.com/about/privacy/.
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. We use the advanced implementation of the consent mode (Advanced Consent Mode). Even if consent is not given, user data is transmitted to Google in the form of "pings". These pings can contain the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.
Your data may be transferred to the servers of Google LLC in the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
Plug-ins and Others
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
For more information on terms of use and privacy policy, please see here.
use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). YouTube has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TDDDG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube’s privacy policy at https://www.youtube.com/t/privacy.
Integration of the Händlerbund member logo
The Händlerbund member logo (Händlerbund eV, Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the Händlerbund eV server. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:
- IP address of the requesting computer,
- date and time of access,
- Name and URL of the retrieved file,
- Website from which access is made (referrer URL),
- browser used and, if applicable, the operating system of your computer and the name of your access provider.
The temporary storage of the IP address by the system is necessary to enable the website to be delivered. For this, the IP address must be stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of the information technology systems. This data is not stored together with other personal data. The legal basis for data processing is Art. 6 Para. 1 Clause 1 Letter f of GDPR.
The buyer's seal logo (Händlerbund Management AG, Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the server of Händlerbund Management AG. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:
- IP address of the requesting computer,
- date and time of access,
- Name and URL of the retrieved file,
- Website from which access is made (referrer URL),
- browser used, protocol and, if applicable, the operating system of your computer as well as the name of your access provider.
The youth protection logo (Händlerbund Management AG, Kohlgartenstraße 11 - 13, 04315 Leipzig) is integrated into our website. When you visit our website, the browser used on your device automatically sends information to the server of Händlerbund Management AG. This information is temporarily stored in a so-called server log file for 7 days. The following information is recorded without your intervention and stored until it is automatically deleted:
- IP address of the requesting computer,
- date and time of access,
- Name and URL of the retrieved file,
- Website from which access is made (referrer URL),
- browser used and, if applicable, the operating system of your computer and the name of your access provider.
Your data may be transferred to the USA. For the USA, there is an adequacy decision of the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and is therefore committed to complying with European data protection principles.
Rights of data subjects and storage period
duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.
rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.
right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:
Hessian Commissioner for Data Protection and Freedom of Information
PO Box 3163
65021 Wiesbaden
Tel.: +49 611 14080
Fax: +49 611 1408900 or +49 611 1408901
Email: poststelle@datenschutz.hessen.de
right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data in question will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
last update: October 22, 2024